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The Art of SEO War

Ever heard of a guy named SunTzu? He is probably one of the most widely read authors for the last 2,500 years and no one even really knows if he really is the author! But for this post, the content of the book he is credited with writing is much more important than who the author may or may not have been.   The book Sun Tzu is credited with is named The Art of War and for more than two mille...

Another Standing Ovation for SEO Book- A MUST Read for SEO

I've long been an avid reader of the SEOBOOK blog. http://www.seobook.com/blog Aaron Wall, (and his accomplice/cohort/sidekick/partner? Peter DaVanzo and a small army of qualified, accomplished moderators), make up an information distribution channel far above the vast majority of online content providers. Their research, their honesty, their transparency, their delivery and presentation should b...

Google’s Blunder –The Over Optimization Penalty

For most of the 16 years I’ve been in the SEO business, there has been one topic that has never failed to be incendiary, heated, circular and seemingly endless. Blackhat vs Whitehat SEO.What it is, who is the good guy and who’s the bad guy and what techniques fall into which category. From reading the majority of discussion on SEO blogs and forums, it would appear that what I do is goo...

SEO Evolved - The SEO Over Optimization Penalty Explained

I’ve said it before and I’m saying it again, the term over optimization is a classic oxy-moron. It’s difficult for me to understand how human beings of the thinking persuasion can logically accept that there could possibly be a penalty for making something too good. I’m the first to admit that I often don’t dance to the same drummer as the main stream so let me start...