22-Dec-2011 
Admin
If you read my post on our placements moving to the first page for social media outsourcing using our own site as a case study, (http://bob.blikini.com/How-Using-Social-Media-Helps-SEO), then hopefully I was able to shed some light on the NEW SEO. The NEW SEO includes social media comment link building.
That's right, I didn't say LINK building. I said COMMENT link building.
Social comments don't replace traditional link building. Anchor text and relevant links still matter a LOT. But we've illustrated many times how top placement can come with nothing BUT social media comments. Especially with the long tail.
Page rank is dead #7 in 24 hours (no SEO other than a few comments still there after 2 months) is social media better than SEO #3 in under 48 hours (no SEO other than SM comments. Still there after two months).
There are a LOT of others, in fact almost EVERYTHING I've posted has gone to the first page for either the title exact match or some combination of words within the title of the post. Very little SEO has been done to any of those posts.
However, when you start getting into more commercially competitive terms, (such as Outsourcing SEO Services), it takes a combination of techniques including social media in conjunction with traditional SEO and link building. However, our research indicates the value of traditional seems to be declining quickly as the focus shifts to more personality analysis to enable the display of more relevant ads to a ready consumer.
AHHHH, hence the rub!
My personal theory is, (and it seems to be bearing fruit with each new post), is that informational as opposed to transactional terms place easily and quickly with little more than a few, (very few), social comments. Often the comments have not included any links to any URL meaning that first page placement was attained for a long tail term WITHOUT AS MUCH AS A SINGLE LINK!
Think about the impact on online marketing! No links, only comments to hit first page!!
We all have the right to believe what and who we choose to believe but I'm telling you the truth and I have no doubt that over the next few months more and more people within the marketing community will come to see what I see. SEO will not work without some form of social media marketing. You can still go out and post blog comments, submit articles, submit to directories, send emails begging for links in every 3 way cluster puck you can dream up and get to the first page. You can ignore social media totally and just keep doing what you did before and convince yourself that all you need is another 3,000 links from blogs, facebook walls, tweets, twips and twaddles BUT you will constantly see yourself getting beat for your most productive terms by some site with only 3 visible links but 7 comments.
(Numbers I've mentioned are all totally arbitrary. Made up for the purpose of illustration only.
So when you consider outsourcing your marketing campaign to an SEO, You'd be smart to find someone who knows how to engage people and not just run a script to generate 50,000 twitter followers, (Do you really think anyone is fooling Google by doing that?).
Peach Y'all 
Bob Massa, CEO Techndu Internet Services, Pvt Ltd
Proud Parent of Blikini - the Social Media SEO Management Machine
Social Media SEO, Marketing, Metrics and Management
6 comments:
Core of any SEO strategy in the past was to optimize website for search engines, making it user friendly, optimizing content and building high authoritative backlinks. Now everything has changed. Search engines are becoming stronger in checking link spamming and blackhat techniques. A social vote by different real people becomes a strong signal in deciding popularity of a website. Social media websites like Twitter and Facebook plays a very important role in converting visitors to customer of an online website. Search engine giants like Google always try to find out what people are talking on social media, which product and services are praised by people. This real time analysis of trends and likes of products and services are considered by search engines in assigning rank in SERPs. So it’s better if an SEO includes social media in marketing strategy.
I actively participate in seo discussion on linkedin and Quora where people discuss their seo issues. Most of them ask similar questions which is related to increasing online inquiries or to improve search engine traffic or to increase conversions etc. I have also heard people saying "SEO is now too competitive, it needs lots of time and effort!". Which is not true, i mean SEO is competitive but it doesn't take much time and effort if you have right technique and tool. Of course, you can learn those techniques and purchase tools and do your own seo that most of small business owners prefer to do because they are scared of outsourcing SEO services. I want to know from small business owners "What is most important to you Growing Your Business or Learning SEO through these discussions?" Industry experts mostly recommend outsourcing seo services to trusted outsourcing company, where people have experienced mammoth change in search engine industry and researched and adapted best techniques.
Social media is going to be integral part of everything we do when promoting our business online. This will make social media an integral part of marketing and it will not be a separate activity. Much like SEO or email marketing, social media will be just one tool in the box. :)
SEO Experts have long debate on social media have an impact on search engine result pages, with particular reference to Google, Bing and Yahoo. Matt Cuts(Professional Blogger of Google) already confirmed that more than one time of period the Importance of Twitter and how Google considers mentions on Twitter as valid links – and factors, as such – that affects your website’s web search rankings.
It is a highly debated question these days: Does social media affects SEO? Answer is simply a big YES. High amount of traffic generated from social media websites like Facebook, Twitter and Linkedin which influence ranking in SERPs for a website. We all know that traffic plays an important role in assigning rank to a website by search engines, imagine what will happen if there are a lot of targeted traffic from real people. According to a research by third party Facebook have more than 600 million users, Twiiter have 400 million and Llinkedin manage to get over 100 million user worldwide. We only need to make network of likeminded people in our niche to become successful online.
I am very much impressed with your noble effort.Yes I agree with you - "Outsourcing SEO Services? They better include Social Media Marketing too!!" because- Social media marketing tool is the secret key of ranking.Nowadays social media marketing,whose role is the major part in Internet marketing.social media marketing which is a process of Increasing traffic through social media websites.Which helps to build reputation,it helps to create your business great exposure.It helps you to connect the professional people in the Industry.Share your knowledge, thoughts and Interest with public and discover what the public shared links and comments.All this advantages are possible in social media marketing.So as per my point of view for better rank or better reputation we should use social marketing tool.
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