If you read my post on our placements moving to the first page for social media outsourcing using our own site as a case study, (http://bob.blikini.com/How-Using-Social-Media-Helps-SEO), then hopefully I was able to shed some light on the NEW SEO. The NEW SEO includes social media comment link building.
That's right, I didn't say LINK building. I said COMMENT link building.
Social comments don't replace traditional link building. Anchor text and relevant links still matter a LOT. But we've illustrated many times how top placement can come with nothing BUT social media comments. Especially with the long tail.
Page rank is dead #7 in 24 hours (no SEO other than a few comments still there after 2 months) is social media better than SEO #3 in under 48 hours (no SEO other than SM comments. Still there after two months).
There are a LOT of others, in fact almost EVERYTHING I've posted has gone to the first page for either the title exact match or some combination of words within the title of the post. Very little SEO has been done to any of those posts.
However, when you start getting into more commercially competitive terms, (such as Outsourcing SEO Services), it takes a combination of techniques including social media in conjunction with traditional SEO and link building. However, our research indicates the value of traditional seems to be declining quickly as the focus shifts to more personality analysis to enable the display of more relevant ads to a ready consumer.
AHHHH, hence the rub!
My personal theory is, (and it seems to be bearing fruit with each new post), is that informational as opposed to transactional terms place easily and quickly with little more than a few, (very few), social comments. Often the comments have not included any links to any URL meaning that first page placement was attained for a long tail term WITHOUT AS MUCH AS A SINGLE LINK!
Think about the impact on online marketing! No links, only comments to hit first page!!
We all have the right to believe what and who we choose to believe but I'm telling you the truth and I have no doubt that over the next few months more and more people within the marketing community will come to see what I see. SEO will not work without some form of social media marketing. You can still go out and post blog comments, submit articles, submit to directories, send emails begging for links in every 3 way cluster puck you can dream up and get to the first page. You can ignore social media totally and just keep doing what you did before and convince yourself that all you need is another 3,000 links from blogs, facebook walls, tweets, twips and twaddles BUT you will constantly see yourself getting beat for your most productive terms by some site with only 3 visible links but 7 comments.
(Numbers I've mentioned are all totally arbitrary. Made up for the purpose of illustration only.
So when you consider outsourcing your marketing campaign to an SEO, You'd be smart to find someone who knows how to engage people and not just run a script to generate 50,000 twitter followers, (Do you really think anyone is fooling Google by doing that?).
Bob Massa, CEO Techndu Internet Services, Pvt Ltd
Proud Parent of Blikini - the Social Media SEO Management Machine
Social Media SEO, Marketing, Metrics and Management