#3 in less than 24 hours for SMO success secret!

WHY YOU GET MUCH FASTER INDEXING AND ORGANIC PLACEMENT USING SOCIAL MEDIA THAN TRADITIONAL LINK BUILDING!

I find it so gratifying that Google and Bing are accepting the inherent value in the honest simplicity of people just talking with other people.

The entire obsession with links was borderline crazy from the first day the idea took hold when considered as a signal of relevancy for a specific topic at least in my personal opinion.

What was even crazier was Google's stance that they somehow owned the process of linking simply because they built an algorithm to track and score links. It doesn't matter I suppose that the question of who gave them the exclusive right to arbitrarily decide the value of inbound links was never raised by anyone, (other than myself in the SearchKing vs Google lawsuit), but that certainly did not stop them from having the audacity to start telling people who, when and where to link unless they were willing to risk a penalty. 

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{Sidenote:} I still feel they could very well be liable for the largest class action suit in the history of the American legal system. When you think of the commercial impact some of the official comments from Google had on the global economy, not forgetting the fact that who benefitted the most from all the ridiculous public relations tactics was Google itself, it is mind boggling. I still believe with great power comes great responsibility and I have never seen that trust breached more at any point in my life and to greater profit to the exclusion of everyone but themselves than with Google going so far over the top in regards to how people linked to other content on the web.

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All Google actually did was establish a monetary value for links that used to be given as a citation just like they assumed when they started to build the algorithm. And once that value was established, it forever changed the nature and the purpose of linking. In my opinion, not for the better.

I do appreciate that perhaps it is just the necessary evolution of the IR technology coming into its own. Maybe we wouldn't be where we are now had we not gone down the Page Rank road. However, going back to the early days of SearchKing circa 1999, I and other SK supporters were even then trying to build something rewarding the interaction between humans on a social level.

In 2001 I wrote a paper called The Basic Concepts of SEO. A search for that term brings back hundreds; in fact millions of results but mine was the first one maybe the only one written without an underlying hidden agenda. I didn't write that for link bait, or recognition. I wrote it to honestly try to share some of the things that had made me successful. The results to follow represent a wide spectrum of quality ranging from the mildly informative to the idiotic.

In that article, I stated my belief that the dumbest human, given the time and motivation, could outsmart the smartest program every time! I still believe those 10 years later. It's because humans can be influenced but they cannot be controlled. They can be threatened, incarcerated, intimidated and even made to succumb BUT their thoughts and their opinions, (which ultimately dictate their actions), are their own. THAT is what makes knowing humans and using their known experiences and influences more relevant that evaluating inbound links!

Understanding and accepting this concept makes it easy to see why I wrote a post in bob.blikini.com on Monday afternoon. It went live about 2pm. By 7am the next morning, that post was #1 on Google for several related terms and first page for a dozen or so more. NOT on the power of inbound links to that article. At that time there were none. Rather on the power of the social media links coming into the entire sub domain since I've been using it to post, (about 2 months total!). The inbound links are almost exclusively from humans that have a history of searching for, talking about, emailing and posting about social media management and SEO. This gives authority status to what they link to from their social network MUCH faster than any link building campaign I've ever been involved with before.

By offering a system that validates the commenter, it answers the question, "why would you link to me?" That gets real humans interacting with the site in a way that is being tracked, cached and analyzed. Don't take my word for it, go read The Filter Bubble, for yourself and I think you'll see why Page Rank is dead and People Rank is the new backbone of SEO.

The secret to SEO success in today's online marketing environment is getting like-minded humans to engage with your on-topic content through their social network!

Peach Y'all
Bob Massa, CEO Techndu Internet Services, Pvt Ltd

Proud Parent of Blikini - the Social Media SEO Management Machine