13-Aug-2011 
Admin
Having nothing to say isn’t going to sound any better if you say it in more places. Having something to say that adds value to THEIR life is the key.
Links are as important as ever to an SEO campaign. That hasn’t changed. BUT what has changed is the way major search engines now track EVERYTHING from EVERYBODY they possibly can. Why do you suppose they do that? I’m sure if I were an employee of the search engine, I’d be telling you it was to improve the end users experience. Since I’m not an employee of any search engine I’ll tell you the truth.
They track everything because a few years back they found that contextual doesn’t convert as well as conversational. They know that if someone has a twitter account with 5,000 followers and he has a username of 'mechanicman' and a website with the url 'mechanicman.com' and his search history shows about 12% of auto repair related searches, it doesn’t take a whole lot of deductive programming to make an educated guess that this person is likely somewhat of an authority on autos, auto repair and auto parts.
Now add to that data how many people ask mechanic man questions about auto repair and how many questions about auto repair he answers and how many people he answered went where he told them and made a purchase, and to hell with user experience, get Goodyear on the phone and tell them we had to raise their price per click. All you need to do now is get mechanicman to talk about you!
So the question now becomes, if you are not Goodyear how do you compete with Goodyear in this social media arena?
The answer lies in getting mechanic man to talk about you. Getting the people he talks to about you to go to your site and then getting those people to talk TO you once they get there. That is a rough overview of conversational relevancy, and that is the chink in Goodyear’s armor you want to attack!
You’re not going to brand out Goodyear nationally for tires! Just look at how many like votes they have! YIKES! BUT you could brand off road tires at your tire shop locally by getting people to talk about you and with you making sure that all interaction points are spider-able and index-able. If they are then they are also stored, categorized and analyzed. Good, You’re becoming an authority and a brand!
Now make sure your traditional SEO is inline with your social SEO and BUILD THOSE LIKE VOTES and Google will start selling ads based on what YOU say and that in itself is a brand!
Peach Y'all
Bob Massa, CEO Search,King, LLC
Proud Parent of Blikini - the Social Media Management Machine
Social Media Marketing and Management
4 comments:
if you have nothing good to say, saying it a LOT wont make it any better! Law #21 of Effective Speaking with Social Media
Links are as important but unique Contents are equally imp...for Google. thanks for this nice insight :)
Thanks for such a great insight on the social media(smo), but still we need to write a unique content for better ROI(call to action).
Traditional link would be costly affair to get top ranking on Google But this can easily be achieved with social media. You can get top ranking within a week using social media....
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