Ever had anyone try to define SEO?
Go to just about any seo forum and just look through the archives of threads that attempt to address that topic. Clear as mud huh?
Here is what was returned by Google for a search for define: SEO
The circular debates at forums were more focused!
Now, when defining MARKETING, the definitions start to make a LOT more sense. Here is what Dictionary.com says it is:
So adding social as a prefix to the word Marketing, doesn’t really muddy the waters. Social media simply becomes the "market".
The part that is different from SEO is in the fact that SEO is more about the art and science of influencing machines, where social media marketing is about the art and science of influencing PEOPLE using communication skills and tools.
SEO is all about what a spider sees and what an algorithm will do with collected data in terms of displaying that data in response to a search.
Social Media is all about getting a human that has the potential to influence other humans to acknowledge you and or your message in a way that will ultimately add the profits of a commercial enterprise. It may be in the form of branding, overcoming objections, solving logistic issues or making an actual sale, but all those things combined create a brand, authority status, and trust.
SEO does nothing more than putting you at the top of a list of options perceived as relevant to a query. If it's done right :-(
THEN the opportunity to begin the same process as described by the social media paragraph above. Basically, it adds another expensive step to the process with very little, if any, control over the results of that step.
Don’t get me wrong, I'm not knocking the value of SEO. I've been a pretty darn good one for about 16 years now and I KNOW what the advantage of superior search placement gives an online business. BUT in today's search marketing environment, social media is playing an ever growing role in organic placement AND, if you do it right, you target one and get the other as a bonus. Do you know which one I'm referring to?
That's right. Social Media Marketing!
Bob Massa, CEO Techndu Internet Services, Pvt Ltd
Proud Parent of Blikini - the Social Media SEO Management Machine
Social Media SEO, Marketing, Metrics and Management